We started in 2021 with a dream: to put nature's benefits one bite away.
Benefeat is a Portuguese brand of plant-based, organic snacks for people on the move. Bars and filled churros made with simple, natural ingredients — nothing ultra-processed, and nothing you can't pronounce.
We make them for anyone with a busy routine who wants something practical and natural to eat, without giving up on flavour. Because healthy shouldn't mean boring.
Mission
To improve the way people relate to food, and help make healthy eating simpler and more enjoyable — with snacks you can take anywhere.
Vision
To lead the new generation of healthy snacks in Portugal, and become a reference across Europe.
What makes us different
- Made in Portugal
- Simple, natural ingredients
- Nothing ultra-processed
- Indulgent
- Always innovating
- Fun and a bit irreverent
Our manifesto
For a long time, eating better came with a rulebook.
- Train more
- Count more
- Control more
- Give up more
Rules about what to eat, when to eat, how much to train or what a “healthy” routine should look like. As if making a better choice meant giving up flavour, pleasure or spontaneity.
Benefeat believes the opposite.
Eating better should be simple and easy to fit into real life. With ingredients we recognise, practical products and flavours that make you want more. Because there's no single right way to live well. There's your way.
Some people start their day early, some live between meetings, some train almost every day, some choose plant-based and some just want a better snack when hunger hits. Different people. Different rhythms. Different reasons to choose the same product.
That's why we don't want to define a lifestyle. We want to be part of yours.
Your rhythm. Your choice.
Your treat.
Naturally amazing
What goes in. And what doesn't.
Origin
Vegan
& organic
Processing
Raw &
100% natural
Allergens
Gluten-free
& lactose-free
Composition
No added sugar
& no additives
Depending on the flavour, also a source of protein or high in fibre — and always a good dose of energy.
We are what we eat
Five flavours. Five personalities.
Our journey
From one bar to shelves across Portugal — and beyond.
- 2021
Benefeat is born
A dream: to put nature’s benefits one bite away. Our first bars arrive at Bioforma, Makro and Glovo Express, and get featured in NiT.
- 2022
On the shelves
Into 100+ Minipreço stores and 20+ Auchan hypermarkets, on Bolt Market and Getir, on marketplaces like Decathlon and Worten — and our first exports to Spain.
- 2023
Churros, but healthy
We launch the first healthy filled churros on the market, run an in & out across 140 Aldi stores and take Benefeat to SIAL Paris.
- 2024
Going further
Amazon Spain, recurring orders from the Sheraton in Stockholm, and the Benefeat® trademark registered with the EUIPO.
- 2025
The organic specialists
Apolónia, Nutribio and Ervanário Portuense join the family.
- 2026
Your kind of treat
A new identity for a brand that wants to be part of different lives — not just the fit, vegan or healthy crowd.
Certified organic
Organic certification by Naturalfa.
Sociedade Ponto Verde
Our packaging is part of Portugal's recycling scheme.
Registered trademark
Benefeat® is registered with the EUIPO since 2024.
Made in Portugal
Produced with trusted Portuguese partners and suppliers.
Made in Portugal.
Eaten everywhere.
In supermarkets, organic stores, petrol stations and on home delivery across Portugal — and already travelling to Spain and Sweden.
Benefeaters
New flavours, launches and collabs before anyone else — plus 10% off your first order.
Become a Benefeater →Stock us
Run a shop, a gym, a café or a coworking space? Let's bring Benefeat to you.
Get in touch →Work with us
Like what we do? Send us your CV and tell us what your kind of treat is.
Apply →Supported by:PRR · European Union — Internationalisation via e-commerce